Industry Insights
Mobile health or mHealth makes use of mobile and wireless devices to
enhance healthcare services. The availability and affordability of
healthcare services continues to pose a challenge in spite of
developments in the field over the past few years. On the other hand,
smartphone penetration with 3G and 4G networks has multiplied owing to
growing urbanization and purchasing power, which is expected to drive
mHealth market growth.
3G and 4G LTE networks facilitate rapid delivery of telemedicine
services through video calling and high speed data transfer. Rising
incidences of chronic diseases such as heart ailments, cancer, and
diabetes is a key contributor to growing mHealth demand as mobile
applications help patients in the efficient control and management of
these ailments.
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Need for maintaining secure infrastructure to ensure data safety and
privacy may negatively impact the mHealth market growth over the next
six years. mHealth technology includes both, one-way and two-way
applications. In one-way applications, the information flows from
medical practitioners to patients through SMS for reinforcing medical
compliance. Two-way data application involves client record access and
remote monitoring.
Service Insights
Healthcare systems strengthening, diagnosis services, and monitoring
services are the primary types of mHealth services. Other services,
which primarily consist of prevention and wellness, are focused on child
care, drug abuse prevention, elderly care, healthy living, and smoking
de-addiction.
Monitoring services accounted for over 60% of the overall market
share in 2013, and include post acute care services, chronic disease
management, independent aging solutions, and devices like body trackers
for monitoring vital signs. The revenue primarily originates from
developed markets where there is higher prevalence of chronic diseases.
Diagnosis services are mainly intended for lower income groups in
developing markets, wherein physicians can communicate with patients
through telemedicine services and help lines. Healthcare systems
strengthening solutions include healthcare practitioner support,
healthcare surveillance and administration, and emergency response
services.
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Participants Insights
Device vendors, mobile operators, healthcare providers, and content
players constitute the participants in the mHealth space. Mobile
operators are expected to remain the largest and fastest growing segment
over the forecast period. In addition to connectivity services, they
offer services such as mobile telemedicine, health call-centers,
end-to-end solutions, and content-based wellness information.
Majority of their mHealth market revenue originates from diagnosis
and monitoring services. Device vendors include electronics and
technology companies that provide equipment for gathering medical data
pertaining to the patient, and transmitting the data to back-end servers
via mobile networks. Content players provide information-based
services, either in a stand-alone fashion or through collaborations with
mobile operators.
Concentrated efforts from device vendors and mobile operators coupled
with regulatory backing are key factors for expediting mHealth adoption
on a global scale. Resolving issues pertaining to standardization,
interoperability and certification of devices are crucial for industry
growth.
Regional Insights
North America led the global mHealth market in 2013, accounting for
more than 30% of the overall revenue on account of high demand for
monitoring services in the wake of growing incidences of chronic
diseases. A surge in mHealth market demand is expected in Asia Pacific
over the forecast period, driven by the need for accessible healthcare;
the regional market is expected to grow at a CAGR of over 45% from 2014
to 2020.
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