Industry Insights
Delivery systems in personal care market are expected to grow over
the forecast period owing to the increasing disposable income and
growing product effectiveness. The other drivers of this market are
changing lifestyle, increasing population, and technological
advancements. Delivery system is one of the important integral parts of
the personal care market, because it is very important that product
should reach on time to their end customer. Both delivery system and
personal care products are directly proportionate to each other.
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If the personal care market will grow than by default delivery system
will also improve and vice-versa. Increasing disposable income is one
of the key factors for this market, as people will have more disposable
income in their hand, they will invest more on the personal care
products. Growing population is also one of the key factors. As
population is increasing, the demands for personal care products are
also increasing. So the met with the global demand, the personal care
market should opt for better delivery system, otherwise company may face
difficulties in sustaining in the market. There are huge unmet
opportunities available for the investor or manufacturer.
System Insights
Delivery systems in personal care market are segmented on the basis
of forms, into foam delivery systems, activated delivery systems,
starch-based systems and substrate-based systems. Among these, activated
delivery systems held the largest market share as of 2013. The reason
for its dominance is that it is controlled and activated by
bio-chemical, chemical and physical facilities or processes by the
energy supplied externally.
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The further segments of activated delivery systems are, classified
into osmotic pressure activated, Hydrodynamic pressure activated, vapor
pressure activated, mechanically activated, sonophorosis activated,
Iontophoresis activated, and hydration activated. On the basis of
products, the market is segmented into intomillicapsules, microcapsules,
phospholipids and liposome’s based delivery systems. Liposome is the
fastest growing market, as globally median age is increasing, so this
product provides anti-ageing facility to look younger and beautiful.
Regional Insights
Geographically, the Delivery systems in personal care market are
studied with respect to four regions such as North America, Europe, Asia
Pacific and RoW. North America is dominating the market followed by
Europe, owing to the availability of strong delivery channel, consumer
demands, huge variety of personal care products, availability of mass
stores or luxury stores, better delivery system, presence of strong
research & development, increasing advanced technologies and
availability of disposable income. As we know that both North America
and Europe are highly developed regions. People here in these regions
are more concerned about their personal looks.
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So these people spend like a hell on the personal care products. In
the upcoming forecast period, most of the domestic and international
players are focusing on the emerging market, such as China and India, as
these markets are lucrative in nature and owe towards untapped
opportunity. These countries are growing rapidly in the personal care
market. India and China are the world leader in the global population.
As these countries are developing at a rapid rate, so market of personal
care products has increased tremendously. People are investing a lot on
the personal care products to look young and beautiful.
Competitive Insights
The major market players in the delivery systems in personal care
market are Norelco Consumer Products Company, Conair Corp,
HoMedicsInc,Panasonic Corporation, GABA GmbH, Remington Products
Company, Lipotec, Arch Chemicals, and BASF. As this market is highly
competitive in nature, so the companies are focusing on the various
strategies such as merger & acquisition, innovation, better customer
service supports and collaboration to reduce competitions. Conair
Corporation is one of the market leaders in this segment. It has always
followed the strategy of acquiring newly established profitable
companies. Few companies acquired by Conair Corporation are, in 1989, it
acquired Cuisinart, in 1998 it acquiredWaring Products, in 2007 it
acquired Allegro and in 2005, it acquired Jarden.
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