Tuesday, 1 September 2015

The Global Market: Plano Sunglasses

Industry Insights
Plano sunglasses market is expected to grow over the forecast period owing to the increasing awareness about the protection of eyes and growing population. The other drivers of this market are increasing demand for fashionable sunglasses, changing lifestyle and availability of technologically advanced products. Plano glasses have non-prescription lenses, so it is not used for vision correction. The main purpose of Plano glasses is to protect the eye from harmful ultra-violet rays. Scientific studies have proven that over exposure of eyes towards UV rays may damage your eyes and also may lead to cataract. As per the latest repost by American Optometric Association (AOA) says that over exposure towards solar radiation may risk of macular degeneration, this may be tackle by wearing plano glasses. The major revenue is generated by the sale of high end product. This market has a huge opportunity, so the global giants are focusing on increasing their distribution channel globally.

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Product Insights
Plano sunglasses market is segmented on the basis of product types into polarized and non-polarized sunglasses. Non-polarized sunglasses prevents by reducing the amount of visible light entering into the eye. Whereas, polarized sunglasses help in enhancing vision and improves visual acuity. These glasses uses vertically aligned filters, which blocks unwanted horizontally polarized light and allows useful vertical lights to enter into the eye. Polarized glasses are manufactured with the help of techniques such as, casting, molding, injection and vacuum forming. Polaroid eyewear also uses the newly developed technology i.e. press-polishing forming. Resultant lenses are optically correct as they are taper towards the edges and thicker at the center. Few of the polarized lenses have met the international standards such asPTX4000, Australian AS/NZS1067, American ANSI Z80.3, Chinese GB10810 and European EN1836. There are a few restrictions to polarized glasses, as they are not supposed to be used in aviation environment, as it may reduce visibility of instruments that are incorporate anti-glare filters.

Lens Material Insights
Plano sunglasses market is segmented on the basis of lens materials into CR-39, polycarbonate, polyurethane, and nylon. CR-39 held the largest market share as in 2013, as primarily on account of its cost effectiveness and durability. Consumers focus on the lenses which are water resistant, not prone to cracking and breaking. Polycarbonate lenses are lightweight and superior impact resistance. It has major drawbacks attached to it as reduced optical clarity and lower scratch resistance.

Regional Insights
Geographically, the Plano sunglasses market is studied with respect to North America, Europe, Asia Pacific and RoW. North America is dominating the whole region, due to affordability limit is higher among consumers and presence of key industry players. North America and Europe are the highest contributors, as selling price of plano glasses are high and preference towards premium sunglasses, especially in Spain and Italy. Asia pacific region will witness lucrative growth rate over the forecast period.

Competitive Insights
The major market players in plano sunglasses market are, Luxottica Group S.p.A., Vogue Eyewear, Persol, OakleyRay-Ban, Safilo Group S.p.A., De RigoS.p.A., Charmant Group, Marchon Eyewear and Marcolin Eyewear.

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Table of Contents            
Chapter 1 Executive Summary
1.1 Plano Sunglasses – Industry Summary & Critical Success Factors (CSFs)
Chapter 2 Plano Sunglasses Industry Outlook
2.1 Market Segmentation
2.2 Market Size and Growth Prospects
2.3 Plano Sunglasses Value Chain Analysis
2.4 Plano Sunglasses Market Dynamics
2.5 Key Opportunities Prioritized
2.6 Industry Analysis - Porter's
2.7 Plano Sunglasses - Company Market Share Analysis
2.8 Plano Sunglasses - PESTEL Analysis

Chapter 3 Plano Sunglasses Lens Type Outlook
3.1 Polarized
3.2 Non-Polarized

Chapter 4 Plano Sunglasses Lens Material Outlook
4.1 CR-39
4.2 Polycarbonate
4.3 Polyurethane
4.4 Others

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Chapter 5 PELS Application Outlook
5.1 Entertainment & Media
5.2 Public Sector
5.3 Healthcare & Life Sciences
5.4 Financial Services
5.5 Others

Chapter 6 PELS Regional Outlook
6.1 North America
6.2 Europe
6.3 Asia Pacific
6.4 RoW

Chapter 7 Competitive Landscape
7.1 CA Technologies
7.2 Cisco
7.3 Dell
7.4 EMC
7.5 Hitachi Data Services
7.6. HP
7.7 IBM
7.8 NET App

Chapter 8 Methodology & Scope

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